The Bag for Loose - Motivating Consumers to Buy Loose Fruit & Veg

Together

We can reduce packaging waste

We get it. You want to be more sustainable, but shopping for loose produce isn’t always easy. Loose apples, carrots and tomatoes roll around and mix up with other groceries, and soft fruit gets squashed at the bottom of your bag – that’s if you’ve remembered to bring reuse bags in the first place. It doesn’t have to be that way.

We have designed a kit bag, The Bag for Loose, to neatly divide and safeguard your loose produce and bakery goods. Our aim is simple: make unpackaged shopping seamless and help reduce packaging waste. It's so much more than your bag for life - it's a step towards effortless eco-friendliness.

Paper and plastic are both bad for the environment in different ways.

Why Buy Loose?

Each person in the UK throws away 99kg of plastic per year—with packing for fruit & vegetables being the worst offenders.

If we don’t change our habits, the wave of single-use packaging, fuelled by online retail trends, will just keep growing.

Terrifyingly, if food waste was a country, it would be the third-biggest emitter of CO2 in the world. Fruit, vegetables & bread are the most wasted food categories because when you buy them packaged you often get more than you need. Buying loose helps us purchase in line with our needs.

Manufacturing every type of packaging – from plastic wrap to cardboard containers – requires energy and raw materials, and you’ll need to dispose of it after use. Cardboard and paper are biodegradable and less harmful to the environment than plastic if littered, however, paper is very resource heavy and polluting to produce. It also emits methane when it decomposes in landfill. Methane is a greenhouse gas with eighty times the warming power per tonne than carbon dioxide during its first twenty years in the atmosphere.

Most plastics can only be recycled twice, and papers just over three times before the materials become too degraded to use. And, with the recycling process adding to our carbon emissions and over 60% of UK waste being shipped overseas to developing countries without trace, we need to focus on reducing waste, not just recycling it.

France and Spain have already banned the sale of plastic packaged fruit and vegetables under 1.5kg. France estimates this is saving an estimated one billion items of plastic waste each year. We hope the UK follows suit soon.

No packaging means a lower carbon footprint for your food. It’s your chance to make a small and manageable, yet very real impact to protect our planet and our health.

Bag for Loose - The Easy Way to Shop Loose

Designed for convenience, the Bag for Loose neatly separates and secures your essentials—from produce to personal reusables like your coffee cup and water bottle. With superior environmental credentials, it's your 'grab-and-go' for everything.

Made from undyed European hemp and 100% plastic-free, the Bag for Loose will biodegrade in just a few months. Hemp requires less water, pesticides, and herbicides than cotton, and yields more crop per acre, too. We also love that hemp is a carbon-negative plant, taking in CO2 at a rate four times that of most trees.

You wouldn’t go to the gym without your kit bag, but how often do you shop without a bag for life? That’s because standard plastic and paper bags feel valueless. The Bag for Loose makes shopping for loose fruit and vegetables a convenient and positive experience. And when you love something with purpose, you’ll remember to bring it with you each time.